Focus Area: Retail

September 2, 2021

Greycroft

Greycroft is a seed-to-growth venture capital firm that partners with exceptional entrepreneurs to build the world’s most transformative companies

Color Capital

Color invests primarily in seed to Series A, and specializes in the consumer product industry, retail and emerging commerce platforms.

Founders Factory NY Studio Program

We provide our studio founders with $200k in capital, 9 months of bespoke support, and access to potential scale opportunities through our strategic corporate investors.

Founders Factory NY Seed Program

We invest $100k and provide 6 months of bespoke operational support. We structure the deal as a SAFE and take 4%-7% equity, depending on the startup’s current valuation.

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